What's Inside our RETAIL NOTEBOOKS: Comprehensive coverage of LA at RETAIL Visually stimulating DIGITAL platform with over 500 images per issue, curated by trend Item-driven pages to provide inspiration, interpretation, and RE-interpretation Edited compilation from over 5000 photos of what's hot and selling RIGHT NOW! Highlight of what's trending currently and moving forward Color and Print Direction Mannequins and Displays Street Style TRENDS WEST LOS ANGELES THE ONLY RETAIL FOCUSED FASHION SERVICE THAT IS: 27 years and GROWING! The essence of California Cool capturing the LA lifestyle and emerging trends in young Hollywood A personalized experience for each client. One-on-one consultations and samples delivered to your door Unique because of close longstanding relationships with the best specialty stores in Los Angeles Item-driven and visually stimulating with over 500 images per issue Curated and edited by the discerning eyes of the Trends West team of Item Informants Affordable and the most value for your dollar The quintessential tool for developing trend sensitive, market savvy product BARBRA NIGHT OWNER/PUBLISHER/EDITOR-IN-CHIEF Owner and founder, Barbra Night holds a Bachelor in Journalism degree from the University of Texas. Upon relocating to Los Angeles, she became the Assistant Director of Public Relations at JW Robinson, one of the Cite established mass retailers at the time. A former Fashion Editor of The California News, she was also a celebrity publicist and stylist. In her own words, Having grown up in a family of retailers combined with a keen my interest in spotting trends, I created Trends West in l984, a business that incorporated all of my life's passions: shopping investigating the Hippest Hot Spots in Citel over the globe and interacting with clients from every country in the world How lucky could a person be to work 24/7 and never feel like Its work all. Night is in constant demand as a guest panelist who speaks with a focus on trends at retail and product development.