MilK, because we all feel something in common: nostalgic for our childhood. And here we are, new parents with a mission: to pass on a genuine education that also helps children to develop a taste for beautiful things. This transient moment, we want to live it together, like a hedonistic transition where each moment is an occasion to be an aesthete. Milk takes us on a modern journey through the world of childhood. Both the photographs and illustrations reveal our desire to discover together the still unexplored world of childrens fashion. From family way of life to the latest children leisure activities, all the new spheres will be explored. Kidding is born surfing on todays wave and its Milks raison dtre.