Gist 100 RUNWAY ANALYSIS is a new concept and a new publication dealing with fashion, very different from those already available in the market. Gist 100 features an analysis and a summary of the collections. The name of the magazine refers to 100 kinds of gists (key points, themes). Gist100 focuses on "fast and accurate understanding" relying on such instant means as keywords and images. Gist100 is divided in 9 sections including colour, material, style and fantasy. The colour and the fantasy sections in particular have drawn the hottest attention from the buyers.